What Are Your Key Local SEO KPIs? 🤔

There are many KPIs you can use to analyze your local SEO campaigns. However, some are at best directional indicators rather than metrics that drive revenue.

This list is part of my 300+ Point Local SEO Checklist. It might help you find the right indicators:

Track What Really Drives Calls, Clicks, and Customers

Google Business Profile​

- Number of Profile Views - How many times your profile was seen in Google Search and - Google Maps. (mobile & desktop)
- Messages - Inbound chats received through Google Business Profile messaging.
- Phone Calls - Calls initiated from the tap-to-call button on your profile.
- Website Clicks - Clicks from your profile to your website.
- Messaging Clicks - Clicks or taps on the Message button on your profile.
- Bookings - Appointments made via your profile’s booking integration.
- Direction Requests - Users requesting driving directions to your location from your profile.
- Menu Clicks (restaurants only) - Clicks to view your menu from your profile.
- Uploaded Customer Photos - New user-generated photos added to your profile.

Website & Organic​

- Click-Through Rate (CTR) - Percentage of search impressions that resulted in a click to your site.
- Keyword Rankings - Current positions for your pages on target local search terms.
- Page Speed - Time it takes your pages to load for users, especially on mobile.
- Searches/Impressions - Total appearances of your pages in search results for tracked queries.
- Clicks - Number of organic clicks from search to your website.
- Backlinks - External websites linking to yours, indicating authority and trust.
- Dwell Time - Time users spend on a page after arriving from search before leaving.
- Engagement - Depth of user interaction on site, such as pages per session and key events.

Business KPIs​

- Conversions (Leads, Sales) - Completed desired actions like form fills, calls or purchases.
- Customer Lifetime Value (CLV) - Projected total revenue a customer generates over their relationship.
- Return on Investment (ROI) - Revenue or profit gained relative to the cost of marketing.
Cost per Acquisition (CAC) - Average cost to acquire one new customer.

Reputation Management​

- Review Velocity - Rate at which new reviews are being collected over time.
- Number of Reviews - Total count of reviews across platforms being tracked.
- Review Rating - Average star rating from customer reviews.
- Review Response Rate & Time - Percentage of reviews responded to and the speed of those responses.
- Unlinked Brand Mentions - Instances where your brand is mentioned online without a link to your site.
- Branded Searches - Search volume for your business name and close variants.
- Number of Citations - Count of directory and listing profiles that include your business details.
- Citation Accuracy - Consistency of your name, address and phone number across all listings.


Local SEO Key Performance Indicators


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What KPIs are you currently focusing on?