Check existing customer locations and use the ones that are most profitable. Then work your way down. If you're done with those locations, you can increase the radius and target areas in between them or outside of the whole area.
Another option would be to look at GA see where customers are serching for your business then look after them. Also check Google Trends see if anyone is searching for your services in other areas that you service.
Additionally if you service an entire city say Sydney go to google maps and zoom out look at the major zones/suburbs and add them don’t worry about the tiny suburbs just major areas.
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