Local SEO Works
#3
Another option would be to look at GA see where customers are serching for your business then look after them. Also check Google Trends see if anyone is searching for your services in other areas that you service.

Additionally if you service an entire city say Sydney go to google maps and zoom out look at the major zones/suburbs and add them don’t worry about the tiny suburbs just major areas.
 
Dave Sund
#5
What do we learn from this?

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