I’ve been focusing on local landing pages (how to make them rank and convert better) while building our upcoming Local Landing Page Mastery.

Here’s an audit of the above-the-fold section and what the business can do to improve it.

👉 Drop a screenshot of your landing page’s above-the-fold section in the comments below, and I’ll reply with a quick fix.

I’m gonna start with the desktop version.

Desktop - top to bottom:

• Logo is missing.
• Social media icons at the top are distractions. You don’t want people leaving the page for Facebook. They belong in the footer.
• The business name is too generic and won’t help long-term. The keyword in the name is good, though.
• No “About Us” section in the navigation.
• “Engines" and "Transmissions” can be listed under “Repair” to save space and provide fewer options.
• The headline lacks a clear value proposition and specificity. It’s very generic. No reason to call.
• The spot lacks trust elements, unique selling points (USPs), and maybe mentions of specific services the shop specializes in.
• “Call Now” on desktop is a waste. You need to show the phone number so people know what to call.
• The CTA in yellow doesn’t stand out if most of the other elements are also yellow.
• Bottom-right box: “Let’s talk” and “Schedule now” don’t fit well together. Scheduling isn’t the same as talking. “Talking” means chatting, calling, or contacting, not scheduling. People don't have the time to schedule a conversation.
• Three different calls to action (“number,” “Call now,” and “Schedule now”) with equal weight reduce conversions. Too many choices.

Mobile:

- Not optimized for mobile devices. Elements are floating randomly.

👇 Drop your above the fold spot (the screen visitors see when they arrive on the page) in the comments and I’ll reply with a quick fix.

 

Thanks Tim.

The example looks responsive on mobile for me.

 

Thanks Tim.

The example looks responsive on mobile for me.

Thank you! Interesting. It might just not work on all devices.

 

this is a very good audit Tim, hoping to see more in the future, cheers.

 

this is a very good audit Tim, hoping to see more in the future, cheers.

Thank you for the great feedback!!