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Indygirl

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I
I white labeled some SEO work on a general contractor website. They provide services to 12 local communites.
I had someone create a location page for each of the 12 locations, and then city specific service pages for each service: bathroom remodeling, kitchen remodeling, etc.

However, some things I see that I believe will hurt rankings...

1. Only the h1 and one h2 have the city name in them. The rest are generic
2. All the headers across all 12 cities have exactly the same text, except for changing the city name out in the h1 and the one h2.

Here's what's different about each page:

-Text in the paragraphs has been varied so it's not exactly the same across all pages.
-At the bottom of each page is a city information section (likely pulled from Wikipedia, about population, history, etc), as well as a map of each city.

This person says that only 30% of the content on each service page needs to be unique in order not to have duplicate content issues. Would love your feedback.
Thanks
 
Hi! The unique content problem is actually only a real problem if you're creating them on scale and those pages make up for the majority of pages on the website in general. (even if they're only 30% unique, Each page targets a different search intent.) Google will at some point see them as doorway pages created to trick the engine. If you have 200 unique pages and 12 kinda similar location pages, I don't think you will get any problems with them. It might still be that Google thinks they're not good enough to index them - that depends a lot on the competition and the actual execution. However, the more targeted they are, the better they convert and the better they will rank. So I would usually try to turn them into targeted pages and remove irrelevant items (like city info about population and history etc - no one in the audience cares about that) from it.
 
Absolutely right. Make your page more targeted and more relevant according to the location. Not just by mentioning city population or city history—you can make it relevant to your service. Provide details about the different services you are offering for each location. If you can do that, the content and targeting will automatically be unique for each page. You don’t have to worry about duplicate content, and your page will be more targeted.
 
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