Tim Kahlert
Staff member
Improving Visibility For Local AI-Based Searches ✨📈
Everyone wants to know the newest strategies for getting cited and ranked. Some say it’s easy to get cited and ranked on AI platforms like ChatGPT, while others don’t know where to begin.
I’m not saying I know the secret formula - currently the results seem too random and chaotic, especially for local terms.
The following are just my thoughts on what might help improve GEO (generative engine optimization) and boost visibility in the future.
I think GEO will be very different from the SEO we know now. It will likely be more detailed, more complex, and more useful for users.
Still, how users act and how platforms grow will show us how different it really is. I believe it’ll be a lot more different than most people expect.
Check out the images I've attached.
Here are a few pointers that I think are important now:
1. E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
✅ Show that your business is experienced, trusted, and run by experts.
2. Clear, Organized Content
✅ Use bullet points, headings, easy-to-read layouts, and other style elements to make the content easier to digest.
3. Consistent Info
✅ Keep your business details the same everywhere online.
✅ NAP and hours are important for most customers.
4. Use Schema Markup
✅ Help AI understand your content better.
✅ Be sure the same marked up content can be found on the actual page.
5. Get Mentioned Online
✅ Try to be mentioned, linked, or quoted on other websites or blogs.
✅ ChatGPT seems to favor mentions over Google’s first page rankings.
6. Fresh, Updated Content
✅ Keep your blog posts, service pages, and FAQs up to date.
✅ AI tends to favor recent and relevant info.
7. Natural Language
✅ Create content that directly answers long-tail questions.
✅ Write like people talk – use real questions people ask.
✅ Include FAQs using natural language at the bottom of relevant pages.
8. Use High-Quality Visuals with Alt Text
✅ Use photos and videos to help engagement.
✅ Add alt text and use clear images to help AI understand what’s shown.
9. Leverage User-Generated Content
✅ Encourage and feature reviews, testimonials, and customer stories.
✅ They boost credibility and can surface in AI snippets.
10. Create Topic Clusters
✅ Organize your content around main topics with related subtopics using a tool like Semrush
✅ This builds context and authority.
11. Track AI Mentions
✅ Use tools like Google Search Console to see how your business shows up in AI.
✅ Perform manual checks regularly.
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What do you think about it? What will actually matter?
