[Indygirl]

Hi there. I have a question about best practices for category listings on Google Business Profiles.

For example, I have a general contractor who offers all these services that have matching GBP categories:
general contractor
painting
deck builder
home remodeling
basement remodeling
window installation
siding installation
etc.

Also, a mental health facility that has these services that match GBP categories:
mental health clinic
counselor
family counselor
marriage counselor
mental health service
psychiatrist
psychologist
psychotherapist

Should I do keyword research on each term and use the highest volume term as the primary category?
Should I list all the possible categories as categories, or leave it to top 3 or 4?
Is there a reason not to use every category possible up to the max if it's actually a service offered by the business?
Thanks!

 

[Tim Kahlert]

Hey!
I would always pick the category that's promising you the highest ROI, not the highest search volume (though it could be that term). If general contractor faces lots of competitors I would go with something that makes more money/and/or doesn't face so much competition in the area. We had an auto repair client once and changed them to truck repair as the truck repair services would make them more money and at the same time wouldn't face so many competitors. Was a good choice. You can then still list all the other sub services. I wouldn't add anything that they don't talk about on their website - Google will do relevance checks and see if the categories match any of the pages/words/content on your website.

 

[Indygirl]

Thanks so much Tim!

 

[Naveedhaxan]

Hey!
I would always pick the category that's promising you the highest ROI, not the highest search volume (though it could be that term). If general contractor faces lots of competitors I would go with something that makes more money/and/or doesn't face so much competition in the area. We had an auto repair client once and changed them to truck repair as the truck repair services would make them more money and at the same time wouldn't face so many competitors. Was a good choice. You can then still list all the other sub services. I wouldn't add anything that they don't talk about on their website - Google will do relevance checks and see if the categories match any of the pages/words/content on your website.

👍