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Hi everyone, my name is Karen Dauncey and I’m an SEO expert based in Perth, Western Australia. I run my own digital marketing agency, Blue Cherry Online Marketing, where we specialise in SEO and Google Ads management, and I’m also the founder of The SEO School, where I teach business owners how to do their own SEO properly.
I founded Blue Cherry in 2008 and have been working in SEO and Google Ads for nearly 23 years, which is probably lucky given that I genuinely love SEO. I’m particularly passionate about local SEO and also helping service-based businesses get better, more sustainable results by leveraging their personal brand to strengthen EEAT (Experience, Expertise, Authority and Trust) and I've worked hard to get a personal Google Knowledge Panel, even though some other platforms insist I’m “not notable enough” (thanks, Wikidata 😄).
Over the years, I’ve worked with businesses ranging from solopreneurs through to national companies and government organisations, across more than 30 B2B industries, including engineering, construction, mining, healthcare, education, tourism and professional services.
At Blue Cherry, I lead a team of experienced technical and creative specialists focused on practical, data-informed SEO and Google Ads strategies that actually drive leads and revenue, not just rankings. We manage over $1M+ in annual ad spend, have optimised 1,000+ websites, and focus on long-term visibility and performance rather than short-term wins.
Alongside agency work, The SEO School is my education platform where I deliver online courses and coaching designed to help small business owners understand how SEO really works in practice, including how it fits into an increasingly AI-influenced search landscape. I also regularly deliver training and mentoring programs for local, state and federal government, and enjoy being involved in industry discussions like this one.
I’m always happy to contribute, answer questions, or share practical insights based on real-world experience.
If you’d like to follow or connect elsewhere, you can find me here:
Looking forward to being part of the conversation
Karen
I founded Blue Cherry in 2008 and have been working in SEO and Google Ads for nearly 23 years, which is probably lucky given that I genuinely love SEO. I’m particularly passionate about local SEO and also helping service-based businesses get better, more sustainable results by leveraging their personal brand to strengthen EEAT (Experience, Expertise, Authority and Trust) and I've worked hard to get a personal Google Knowledge Panel, even though some other platforms insist I’m “not notable enough” (thanks, Wikidata 😄).
Over the years, I’ve worked with businesses ranging from solopreneurs through to national companies and government organisations, across more than 30 B2B industries, including engineering, construction, mining, healthcare, education, tourism and professional services.
At Blue Cherry, I lead a team of experienced technical and creative specialists focused on practical, data-informed SEO and Google Ads strategies that actually drive leads and revenue, not just rankings. We manage over $1M+ in annual ad spend, have optimised 1,000+ websites, and focus on long-term visibility and performance rather than short-term wins.
Alongside agency work, The SEO School is my education platform where I deliver online courses and coaching designed to help small business owners understand how SEO really works in practice, including how it fits into an increasingly AI-influenced search landscape. I also regularly deliver training and mentoring programs for local, state and federal government, and enjoy being involved in industry discussions like this one.
I’m always happy to contribute, answer questions, or share practical insights based on real-world experience.
If you’d like to follow or connect elsewhere, you can find me here:
Looking forward to being part of the conversation
Karen
