I'm reviewing und improving my GBP for (local) SEO. I run a practice for psychologic nutrition counseling and hypnotherapy in Dübendorf near Zurich (Switzerland).
By default I'm offering servcies in my practice, but also offering from time to time online appointments if the client lives further away.

I'm wondering if it does it make sense to add the location to the title and/or description of the service for local SEO? E.g. "Psychologic nutrition counseling for weight-loss in Dübendorf, Zürich"
I did this on the main title on the website. However, is it wise to do so on GBP as well?
Or does Google rate this as keyword stuffing?

Thanks for your advice!
Best regards, Irene

 

Hi! It can make sense to add this if this place is widely known and big enough to attract many clients. So if the majority of your. clients comes from that town and people actively search for your services together with the town's name, then yes it can make sense.

I would however use the suggest edit feature on Google Maps instead of changing the name in the dashboard - that could trigger a reverification.
Here is a screenshot showing what I mean:

 

Dear Tim
Thanks a lot for your prompt answer.
I'm not sure, if we are talking about the same.
I would not change the name of the company but the name and description of the services as listed in "Services". See screenshot.
Do you think it would be a good idea to add the location to the service? The city is big enough, however, people are not only coming from that city but also all the villages around.

I need to improve the texts with regards to keywords and I was wondering if it makes sense the add the locations.

 

Hi Irene! Ah gotcha. Yes it can make sense to add geo terms to the services on GBP. They're impacting keyword rankings. You can add all kinds of sub services to that section as well.