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Tim Kahlert

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Tim Kahlert
I'm seeing this a lot: you improve the above-the-fold spot (the section people see when they first land on the page), and conversions increase immediately.

If you can convince someone with your first impression (above the fold), they don’t need much more to do business with you.

Most local above-the-fold spots are plain terrible. They lack structure, relevance, trust.... everything.

Here’s a checklist to help you boost your conversion rate in under an hour:

✅
1. A relevant headline that sells. Combine relevant keywords with a value proposition of your choice. Like: Chiropractor [City]: Same-day appointments and personalized plans
✅
2. Add your core USPs as bullets or name them in a one-liner like: 30-minute arrival window, upfront pricing, licensed techs.
✅
3. Pick a strong CTA like "Book Inspection Now" or "Call (number)" and use a unique color for the main CTA. (most get that wrong)
✅
4. Add your star rating and review count Google badge visible to the above the fold and add some social proof additionally if you have. Like (Trusted by 1000+ homeowners, or 30+ years in business) - under CTA
✅
5. Add certificates above the fold if you need them for your business. - under CTA (like certified technicians, licenses etc)
✅
6. If you do it left aligned, add a trust-inducing image to the right (friendly face of the owner or a worker etc), video, or form (depending on your biz)
✅
7. Bonus: Add a chatbot for FAQs. Most people want to find the answer themselves before contacting you - even if that takes longer for them.
✅
8. Be sure to optimize mobile and desktop. Mobile is much harder to get all the information added without killing attention.
✅
9. Apply these tips on your homepage, service pages, store pages, location pages, service area pages and all other local landing pages that are meant to convert.


🔥
Screenshot your above the fold spot, drop it here and I'll reply with one fix.
👇
 
Tim Kahlert said:
I'm seeing this a lot: you improve the above-the-fold spot (the section people see when they first land on the page), and conversions increase immediately.

If you can convince someone with your first impression (above the fold), they don’t need much more to do business with you.

Most local above-the-fold spots are plain terrible. They lack structure, relevance, trust.... everything.

Here’s a checklist to help you boost your conversion rate in under an hour:

✅
1. A relevant headline that sells. Combine relevant keywords with a value proposition of your choice. Like: Chiropractor [City]: Same-day appointments and personalized plans
✅
2. Add your core USPs as bullets or name them in a one-liner like: 30-minute arrival window, upfront pricing, licensed techs.
✅
3. Pick a strong CTA like "Book Inspection Now" or "Call (number)" and use a unique color for the main CTA. (most get that wrong)
✅
4. Add your star rating and review count Google badge visible to the above the fold and add some social proof additionally if you have. Like (Trusted by 1000+ homeowners, or 30+ years in business) - under CTA
✅
5. Add certificates above the fold if you need them for your business. - under CTA (like certified technicians, licenses etc)
✅
6. If you do it left aligned, add a trust-inducing image to the right (friendly face of the owner or a worker etc), video, or form (depending on your biz)
✅
7. Bonus: Add a chatbot for FAQs. Most people want to find the answer themselves before contacting you - even if that takes longer for them.
✅
8. Be sure to optimize mobile and desktop. Mobile is much harder to get all the information added without killing attention.
✅
9. Apply these tips on your homepage, service pages, store pages, location pages, service area pages and all other local landing pages that are meant to convert.


🔥
Screenshot your above the fold spot, drop it here and I'll reply with one fix.
👇
Click to expand...
Did I see a landing page mastery mentioned on one of your posts? Can't find it to purchase Tim, is it still available?
 
dmarie3 said:
I am not sure I like this, and would it look weird to have this same thing on the top of all pages? The arrow moves to point to free quote. Myrtle Beach Landscaping Company - Landscape Design & More
Click to expand...
Hey! If you have it like this, center everything (center the box of the bullets so the bullets are still left aligned but in the middle of the page. And pull the google badge above the CTA - CTA is the last thing that they should see (apart from a small micro trust snippet underneath maybe)
 

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