I have a question about opening hours. One of my customers, a glazier, is open Monday through Friday. On Saturdays, they can only be reached by phone for emergencies or by appointment. Above all, the owner does not want customers to find themselves standing in front of a closed shop on Saturdays. What is the best way to solve this with regard to opening hours on Saturdays?

Best regards from Austria
Roland

My client's entire GBP vanished. Not on map, not in SERPs, not in his account. I see others complaining too on Reddit. Anyone had this happen?

The only change to his account was to upgrade his MFA in the security settings.

We've hire a new designer to create Google Business Profile post designs. This is what he had in mind

New GBP post designs are going to be added soon. You can access everything through our premium diamond network.

Bye bye 2025!

What are your goals, wishes, and plans for 2026?

Your current ranking situation can be perceived differently depending on the angle from which people look at it.



👉You will always see room for improvement.
👉Your customers only see you from their specific locations.
👉Your employees think there's too much work.
👉Your competition thinks you're outranking them everywhere.
👉Your agency thinks they can get you much better rankings.

My tip: Look at leads and sales to get a better sense of how your marketing efforts are paying off.

Have a great start to the week and some nice last days of the year!

UPDATE YOUR FOOTER © COPYRIGHT FOR THE NEW YEAR... NOT

Here’s something nice to know so you’ll sound smart when someone asks.

There will be people on social media reminding you to update your footer copyright year to the new one soon.

Here is the thing: This is not necessary. The year should not include the current year in the first place but the year of the first publication, which is the year when your website went live.

You can use ©1999 OR @1999-2026 - though the 2026 doesn't really say anything and is not required for this note.


Have a great start into the week everyone!!

I have a service provider who provides his service nationally, but has hired me to do local seo to get more leads from clients where he lives.

His niche is very specific, with a low search volume but he makes several thousands of dollars on each client.

I checked the competition and how his main keyword is ranking, and it's practically non-existent. The two pages that are ranking number one are horribly optimized.

This leads me to believe that I could potentially rank him nationally.

My thought is to keep location details off of the home page, have a non-geo service page for each of his main services, create location pages for each of his local locations, link them back to his non-geo service pages, then use blog posts to rank him locally, instead of a million location-specific service pages.

I would love some feedback and advice on this. Thanks so much!

Anonymous Google Reviews? 🤔​

As you might have heard, Google is reintroducing anonymous reviews. They deprecated this feature in 2018, and now…

Some industries would benefit enormously from a feature like this—such as therapists or doctors—where people are more sensitive about being exposed publicly when identifying themselves as patients.

However, there are also downsides to anonymous Google reviews, such as the concern that this feature could be abused for fake reviews and attacks.

However, here is the truth about anonymous Google reviews.

Google is not actually enabling you to leave anonymous Google reviews. There is no such thing as anonymous Google reviews.

All Google did was add a feature that lets you add a nickname to your Google account.

This is what the announcement on Google's blog said:

If you prefer not to use your real name, you can now choose a nickname and profile picture to be associated with your reviews — so you can give that helpful shop a five-star review as “Eager Elf” or “Julia Loves Sweets.”

Click to expand...

Source: Simplify the holidays with 4 new Google Maps features

I thought ok cool, let's try it.

So I've tried and here is what I found:



Google provides instructions on how to do it. However, depending on who you ask—Gemini or the Google Business Profile Help Center, you’ll get two different versions. There’s no box to tick for “Use custom display name & picture posting.”

If you want to fin dit, you’ll need to go to the profile section and find the name field. More detailed instructions on how to find the nickname section are below.

When you go to your Google account and navigate to the nickname section, you can choose from three different types of nicknames.


However, none of them excludes your real name. This only lets you add a nickname alongside your existing name, it doesn’t let you use the nickname only.

“This is confusing,” I thought. “Where’s the option to replace my real name with a nickname?” Well, there is no option.

Here’s what Google offers you. I added “TK” as my nickname.

None of these options makes my account anonymous by adding the nickname.


You can see, Google says "Display name as" - and this is exactly how the name is displayed after you add a nickname.



It shows my name, including the nickname—not really the result I was hoping for.

Now, if you want to turn your Google account into an anonymous account to leave anonymous Google reviews, you’d need to change your real name. However, that will show your changed name on every review you’ve ever left, not just the ones you’d like to be anonymous for.

You might as well open a totally new Google account to leave an anonymous review, this “new” feature won’t help you either way.

How to add a nickname to your Google Profile​

If you want to add a nickname to your Google account and post anonymous Google reviews, here is a step by step guide.

1. Visit your Google profile by clicking on your profile picture at the top right
2. Click "Manage Googel account"
3. Hit "Personal Info"
4. Click on the "Name" cell
5. Click on "Display name as"
6. Change the nickname and hit "save"

This is how you can enable your profile to leave anonymous Google reviews. At least if you change your real name on the account. Which doesn't need a nickname option as trhis has been around since day one.

Here is my personal evaluation about leaving anonymous Google reviews​

Let's have a look at the pros and cons of this change and what other thoughts could play a role.

Here are a few pros:​

1. Businesses in sensitive industries can finally get reviews without their clients/patients/customers fearing public exposure for seeking a specific service. (like psychotherapists, psychologists, brothels, or any other sensitive niche)

2. People can now more freely leave their negative feedback in general. Especially in smaller towns and communities where your reputation is your net worth it's much harder to leave negative reviews.

Here are the cons:​

1. This will most likely lead to more unfair reviews from legitimate accounts. People don't need to be that thorough anymore as their personal reputation is not at stake anymore. It makes it easier to add false claims.

2. It's getting harder for businesses to prove that a reviewer is not an actual customer. I know that this is actually being used by Google as one of the reviews I left was reported to Google and Google asked me if I can prove that I did business with that company because the company said they have no recollection of who I am. Google said they will keep the review if I can prove it. I could prove it by sending an invoice and email screenshots with the result that the review remained active.

3. This will push illegitimate reviews. People who are real but are not allowed to leave reviews like ex-employees, competitors, and other people who have an interest in hurting the business's reputation. These people can now freely leave fake reviews without needing to fear any consequences. Plus, those legitimate accounts are much stronger than new fake profiles, which means the reviews will usually stick. Especially if the reviewer only leaves a rating.

---

If you ask me, this system is suboptimal and will inevitably lead to more problems for businesses. The only way to fix this is if the businesses could make this feature optional on their profiles so that therapists and co could just turn it on and everyone who doesn't like it can turn it off. That would be great and an actual improvement.

Conclusion​

The anonymous Google review feature is misleading. Google says the new feature is enabling you to leave a review under a different name. Which is simply not true. Adding a nickname to your real Google name doesn't allow you to hide your real name, it just adds it.

This is why I think the feature is overrated as it has always been possible to change your real Google account name and post anonymously through a made up name. You can see this happening everywhere already. Some people post through a fake name, other use their real one.


What's your take? Are you going to use this feature?

Hey everyone 👋
I’ve been diving deep into Google Business Profiles lately and wanted to hear from others here what are some recent changes or tricks that have helped improve visibility or engagement?
I’m trying to stay up to date and learn from real experiences, not just tutorials.

Hi all,

After a site has been foundationally well optimized, with good location pages, service pages, good internal linking strategy, etc. how do you keep it climbing in the ranks other than adding monthly blog posts and backlinks? This company already has nearly 200 citations, so that's not a direction I can go. And they are getting great reviews on a regular basis.

Here are some things other seo "experts" have suggested. I've talked to a few people who say most of these are old tricks that don't move the needle anymore. I would love some feedback.

Here's a list of suggested services I received from one company.

I'm reviewing und improving my GBP for (local) SEO. I run a practice for psychologic nutrition counseling and hypnotherapy in Dübendorf near Zurich (Switzerland).
By default I'm offering servcies in my practice, but also offering from time to time online appointments if the client lives further away.

I'm wondering if it does it make sense to add the location to the title and/or description of the service for local SEO? E.g. "Psychologic nutrition counseling for weight-loss in Dübendorf, Zürich"
I did this on the main title on the website. However, is it wise to do so on GBP as well?
Or does Google rate this as keyword stuffing?

Thanks for your advice!
Best regards, Irene

I’ve been focusing on local landing pages (how to make them rank and convert better) while building our upcoming Local Landing Page Mastery.

Here’s an audit of the above-the-fold section and what the business can do to improve it.

👉 Drop a screenshot of your landing page’s above-the-fold section in the comments below, and I’ll reply with a quick fix.



I’m gonna start with the desktop version.

Desktop - top to bottom:

• Logo is missing.
• Social media icons at the top are distractions. You don’t want people leaving the page for Facebook. They belong in the footer.
• The business name is too generic and won’t help long-term. The keyword in the name is good, though.
• No “About Us” section in the navigation.
• “Engines" and "Transmissions” can be listed under “Repair” to save space and provide fewer options.
• The headline lacks a clear value proposition and specificity. It’s very generic. No reason to call.
• The spot lacks trust elements, unique selling points (USPs), and maybe mentions of specific services the shop specializes in.
• “Call Now” on desktop is a waste. You need to show the phone number so people know what to call.
• The CTA in yellow doesn’t stand out if most of the other elements are also yellow.
• Bottom-right box: “Let’s talk” and “Schedule now” don’t fit well together. Scheduling isn’t the same as talking. “Talking” means chatting, calling, or contacting, not scheduling. People don't have the time to schedule a conversation.
• Three different calls to action (“number,” “Call now,” and “Schedule now”) with equal weight reduce conversions. Too many choices.

Mobile:

- Not optimized for mobile devices. Elements are floating randomly.

👇 Drop your above the fold spot (the screen visitors see when they arrive on the page) in the comments and I’ll reply with a quick fix.

Here are my top 4 topics that play the biggest role in local SEO.

Citations​

Increase your authority and improve visibility

• Unlinked brand mentions
• Unstructured citations: mentions of name, address, and phone number
• Niche directories like RepairPal or OpenTable
• Local directories like NYC Business Directory
• Global directories like Google Business Profile, Yelp, and Apple Business Connect
• Social platforms like Facebook and Instagram

Reviews​

Social proof increases trust

• Aim for a 4.9-star rating
• Get positive reviews
• Get reviews consistently
• Reply to reviews
• Get reviews on all platforms, including your Google Business Profile
• Report unfair or fake reviews

Website​

Convert visitors into paying customers.

• Create local landing pages that convert, including your homepage
• Create articles targeting mid- and bottom-of-funnel topics
• Create trust-building pages like About Us, Contact, and a Reviews page
• Create deal or promotional pages
• Apply SEO best practices: on-page & off-page optimization, schema

Tools​

Improve your local SEO with these tools

• Rank tracking & geogrids: Whitespark, Local Falcon, BrightLocal
• GBP audits: PlePer, Local Falcon
• Keyword research: Semrush, Mangools
• On-page optimization: SEO Minion, Keywords Everywhere
• WordPress: Rank Math SEO, Yoast SEO

What other topics are important as well?

What Are Your Key Local SEO KPIs? 🤔

There are many KPIs you can use to analyze your local SEO campaigns. However, some are at best directional indicators rather than metrics that drive revenue.

This list is part of my 300+ Point Local SEO Checklist. It might help you find the right indicators:

Track What Really Drives Calls, Clicks, and Customers

Google Business Profile​

- Number of Profile Views - How many times your profile was seen in Google Search and - Google Maps. (mobile & desktop)
- Messages - Inbound chats received through Google Business Profile messaging.
- Phone Calls - Calls initiated from the tap-to-call button on your profile.
- Website Clicks - Clicks from your profile to your website.
- Messaging Clicks - Clicks or taps on the Message button on your profile.
- Bookings - Appointments made via your profile’s booking integration.
- Direction Requests - Users requesting driving directions to your location from your profile.
- Menu Clicks (restaurants only) - Clicks to view your menu from your profile.
- Uploaded Customer Photos - New user-generated photos added to your profile.

Website & Organic​

- Click-Through Rate (CTR) - Percentage of search impressions that resulted in a click to your site.
- Keyword Rankings - Current positions for your pages on target local search terms.
- Page Speed - Time it takes your pages to load for users, especially on mobile.
- Searches/Impressions - Total appearances of your pages in search results for tracked queries.
- Clicks - Number of organic clicks from search to your website.
- Backlinks - External websites linking to yours, indicating authority and trust.
- Dwell Time - Time users spend on a page after arriving from search before leaving.
- Engagement - Depth of user interaction on site, such as pages per session and key events.

Business KPIs​

- Conversions (Leads, Sales) - Completed desired actions like form fills, calls or purchases.
- Customer Lifetime Value (CLV) - Projected total revenue a customer generates over their relationship.
- Return on Investment (ROI) - Revenue or profit gained relative to the cost of marketing.
Cost per Acquisition (CAC) - Average cost to acquire one new customer.

Reputation Management​

- Review Velocity - Rate at which new reviews are being collected over time.
- Number of Reviews - Total count of reviews across platforms being tracked.
- Review Rating - Average star rating from customer reviews.
- Review Response Rate & Time - Percentage of reviews responded to and the speed of those responses.
- Unlinked Brand Mentions - Instances where your brand is mentioned online without a link to your site.
- Branded Searches - Search volume for your business name and close variants.
- Number of Citations - Count of directory and listing profiles that include your business details.
- Citation Accuracy - Consistency of your name, address and phone number across all listings.


Local SEO Key Performance Indicators


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What KPIs are you currently focusing on?

Local SEO Quick Start Guide 2025 📈🚀​

This is a quick guide on how to start a local SEO business. It covers the main topics you should consider your responsibility when starting in Local SEO.

1. Customer Acquisition​

• Upwork/Fiverr
• Knock doors in real life
• Provide value in forums and groups like Local SEO Hustlers (local SEO forum)
• Outreach via social media or email

2. Keyword Research​

• Semrush
• Mangools’ KWFinder

3. Website​

• RankMath SEO (WordPress plugin)
• SEO Minion (Keywords Everywhere Chrome extension)
• Hosting service like Siteground

4. Citations​

• Google Business Profile
• Apple Business Connect
• Yelp
• Other Directories (niche and local)

5. Organization​

• Slack/ClickUp for project management
• Google Drive
• Publer post scheduling

6. Outsourcing​

• Philippineworkers (freelancing platform based in the Philippines)
• Knock doors in real life
• Provide value in forums and groups like Local SEO Hustlers (local SEO forum)

7. Rank Tracking​

• LocalFalcon
• Whitespark
• Semrush

8. Analytics​

• Google Analytics for general website analytics
• Google Search Console for Google traffic
• Lookerstudio for reporting
• Callrail for call tracking
• Pleper (GBP quick audit Chrome extension)

What's missing on the map? 👇

I have a situation where someone is using GBP to break multiple laws and is hurting people with their "business". I need some help getting these profiles taken down. They wont be easy to remove. If that is something you can help me with please PM me.

If you’re stuffing your local landing pages with irrelevant local fluff, you’re wasting time.​

That is not how you rank and it is not how you convert people.

The right local signals can increase relevance tremendously.

No, BS signals like population, geographical metrics, or population density don't do that. Writing a long blurb about how “nice” the area is is not a selling point and it is not interesting to search engines.

Let me know in the comments what local signals you're using!

Local indicators should be relevant to the user. That boosts engagement, which improves visibility aka rankings.

Use the following local signals instead:

• • Parking info: Name the parking garage and show the cost.
  • Add directions with travel time from well-known landmarks or areas.
  • List nearby bus, train, metro lines and nearby stations.
  • Naming other local businesses: Say which two other businesses you are between. If you are in a mall or building, name the building.
  • Distance-based perks: Offer discounts to customers coming from farther areas.
  • Mention service areas or where customers typically visit you from.

Tip: Do not turn this into article-like information. Make it quick and easy to scan. Short notes beat walls of text.
--------

What local signals are you using currently for your clients or your own business to keep them hyper relevant?

I’ve optimized my GMB listing fully—claimed & verified it, filled all info, added photos, got reviews, posted updates, used keywords, checked NAP consistency… everything on the checklist.

But still, sometimes I don’t see any ranking improvements.

Here’s what I’ve learned:

1. Competition matters – If competitors are strong, you won’t jump instantly.
2. Backlinks & local signals – GMB alone isn’t enough; citations, local links, and mentions help.
3. Review quality & frequency – Quantity isn’t enough; recent and relevant reviews matter.
4. Engagement signals – Clicks, calls, direction requests from users impact ranking.
5. Patience – Local SEO takes time; sometimes it takes weeks to reflect.
6. Technical issues – Make sure your website is optimized and mobile-friendly; GMB often links directly to your site.

Basically, just doing the checklist isn’t magic. You need ongoing effort, local authority, and signals outside GMB to see results.

Been in business 20 years currently with 14 brick and mortar locations. I see totally conflicting info for google business profile name. Google say Name only. SEO folks say name followed by city. Pretty sure the location pages H1 should match the business name on GBP exactly. We are working on getting one of our profiles off of suspension and luckily we have all sorts of supporting paperwork, but had we changed the name to business name -city it may have been a problem.
1 - for our GBP should we change from just our business name to business name - city....then get dba's to match just in case we get suspended. national competitors have business name - city.
2- is the juice worth the squeeze to make this change from a ranking factor? If we did I would get new citations done through white spark first ...wait 2 weeks then make the GBP name change, agreed? Or am I overthinking it?
Again- every single "google expert" video I have seen says business name only, but these "experts" the best I can tell, don't work in the real world.
3- I am looking for a local seo expert to work with my team to get us heading in the right direction. Starting with structurally correct location pages designed for our GBP.
thanks,
Mark

This is a client's Google Business Profile (auto repair shop) reviews section on their profile. I'm looking at it from the managing logged in account.

However, the second review text is from another client, a yoga retreat. The confusing part is, the reviewer name is the auto repair shop itself. That's the Auto repair Shop GBP leaving a review on a yoga retreat GBP. Just think about it 😆

But that's not all. The review text AND the reviewer name link randomly to the cookie policy of the auto repair shop website.

So Google, what do you want to tell me? More attention to cookie policies or repair guys should do some yoga to relax and get better reviews?

Is there anyone here who can help me get a suspended business verified again? My rank-and-rent businesses got suspended. I only edited the GMB service, but I don’t understand why they got suspended because of that.

I manage a GBP for a general contractor. Somehow their category got changed from gen con to gambling house, and their address got changed to another state. I'm guessing some nefarious competitors suggested edits that got approved.

We appealed. We won. It was reinstated. Then quickly suspended again.

We appealed. We won. It was reinstated, but the category still showed gambling house and it still showed the out of state address.

I changed the category and address back to the correct one. Once I hit that save button, the profile was immediately suspended again.

I went to schedule a meeting with a Google small business advisor but on their schedule screen it says "we can't help with suspensions, troubleshooting, or google business profile verification."

I have nowhere else to turn. I have heard that contact Google to talk about paid ads will get you on with a Google rep for free and you can get the problem fixed that way.

I would love some feedback/advice pretty please. Desperate at this point. Thanks for reading this.